In the UK, the App Store charges £19.99 a month for ChatGPT Plus, £20.00 for Claude Pro and £18.99 for Google AI Pro, with VAT included. The cheapest paid plans are Google AI Plus (400 GB) at £4.49 and ChatGPT Go at £6.99. The top tiers reach £444.99 for ChatGPT Pro 500 and £249.99 for Claude Max 20×.
Prices checked October 19, 2026: from the UK App Store listings for ChatGPT, Claude and Google Gemini. Prices change, and checkout shows the final amount for your account.
This is a price reference built from official store listings and help pages. We did not buy each plan in the UK, and we make no claim about how much work any plan completes.
Prices at a glance in the UK
These are the plans most people compare: the cheapest paid tiers and the US$20-class plans. Prices are per month unless marked otherwise.
On a narrow screen, scroll tables sideways to see every column.
| Plan | App Store price (incl. VAT) | US web price (before tax) |
|---|---|---|
| ChatGPT Go | £6.99 | — |
| ChatGPT Plus | £19.99 | US$20 |
| Claude Pro (monthly) | £20.00 | US$20 |
| Google AI Plus (400 GB) | £4.49 | — |
| Google AI Pro (5 TB) | £18.99 | US$19.99 |
ChatGPT prices in the UK
| Plan | App Store price (incl. VAT) | US web price (before tax) |
|---|---|---|
| ChatGPT Go | £6.99 | — |
| ChatGPT Plus | £19.99 | US$20 |
| ChatGPT Pro 100 | £88.90 | US$100 |
| ChatGPT Pro 200 | £200.00 | US$200 |
| ChatGPT Pro 500 | £444.99 | US$500 |
OpenAI bills chatgpt.com subscriptions in GBP for customers in the UK. Apple and Google Play bill app subscriptions in local currency themselves. On chatgpt.com, UK customers can also pay by bank debit through Link where it is supported. An existing subscription keeps its billing currency; to switch, OpenAI says to cancel and subscribe again after the current period ends. Source: OpenAI multi-currency billing.
Go is the entry plan; OpenAI’s pricing page says it may include ads. Pro is billed monthly only. New Pro 200 subscriptions are open again, but subscribers who do not qualify for OpenAI’s grandfathering get a lower usage allowance than Pro 200 used to include. Pro 500 is the only Pro plan with Ultrafast access. Source: About ChatGPT Pro tiers.
Claude prices in the UK
| Plan | App Store price (incl. VAT) | US web price (before tax) |
|---|---|---|
| Claude Pro (monthly) | £20.00 | US$20 |
| Claude Pro (annual) | £199.99 a year | US$200 a year |
| Claude Max 5× | £119.99 | US$100 |
| Claude Max 20× | £249.99 | US$200 |
Paying yearly in the App Store works out to £16.67 a month. That saves £40.01 (17%) against 12 monthly payments of £20.00.
The Claude app also sells usage-credit packs for extra usage beyond a plan’s limits, in sizes labelled 20, 50 and 250 and priced from £20.00 to £200.00 in the App Store.
Anthropic says Pro is US$20 a month in the US, with pricing in local currency where supported. It also says monthly pricing varies by region, and some regions include tax in the displayed price while others add it at checkout. Source: What is the Pro plan?
Gemini prices in the UK (Google AI plans)
The Gemini app is free to use. Paid Gemini access comes through Google AI plans, which are Google One subscriptions that also include cloud storage.
| Plan | App Store price (incl. VAT) | US web price (before tax) |
|---|---|---|
| Google AI Plus (400 GB) | £4.49 | — |
| Google AI Pro (5 TB) | £18.99 | US$19.99 |
| Google AI Ultra (30 TB) | £189.99 | — |
Storage-only Google One plans without the AI features start at £1.79 a month (100 GB) in the App Store.
Web checkout prices in the UK
OpenAI, Anthropic and Google set web prices by the visitor’s location. We checked from outside the UK, so the tables above use the UK App Store listings, which Apple sets per country. Web checkout can be lower or higher. To see yours, open chatgpt.com/pricing, claude.com/pricing and one.google.com/about/plans from the UK.
In Canada, where we could compare both on the same day, the web was cheaper for ChatGPT Go, ChatGPT Pro 100, ChatGPT Pro 500, Claude Pro (annual) and Claude Max 5×, and about the same for ChatGPT Plus, Claude Pro (monthly) and Google AI Pro (5 TB). See the Canadian price comparison.
Are ChatGPT, Claude and Gemini available in the UK?
Yes. On October 19, 2026, the UK was on each provider’s list of supported locations: ChatGPT supported countries, Anthropic supported countries (Claude apps and API) and Gemini web app availability. Individual features can still arrive later in some countries, so check a feature’s own help page before you pay for it.
Tax and payment in the UK
- App Store prices include VAT: Apple says advertised prices include taxes in every storefront except the US and Canada (Apple).
- On chatgpt.com, OpenAI bills UK customers in GBP and supports bank debit through Link where available (OpenAI).
How we checked these prices
We captured the UK App Store pages for ChatGPT, Claude and Google Gemini at 21:31 UTC on October 19, 2026 and kept a copy of each page with its SHA-256 hash. The prices come from Apple’s in-app purchase list, which shows an app’s most popular purchases rather than every plan. We left out purchases that Apple lists twice under the same name without showing the billing term: a second ChatGPT Plus entry at £200.00 (the same price as Pro 200) and a second Google AI Plus (400 GB) entry at £44.99. US prices come from Kingy’s AI Plans & Limits reference, checked the same day.
Related
- Prices in other countries: India, Canada, Australia, Germany.
- ChatGPT Pro vs Claude Max: which $100 or $200 plan to buy
- ChatGPT Pro 500 vs Pro 200 and Pro 100
Sources: ChatGPT on the App Store, Claude on the App Store, Google Gemini on the App Store, OpenAI multi-currency billing, About ChatGPT Pro tiers, What is the Claude Pro plan?, Apple on tax-inclusive App Store prices.
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