Company

Luma AI

Primary category

AI Video Tools

Best for

Creative teams producing and iterating images, video, campaigns, storyboards, and other multimodal deliverables.

Pricing

Luma offers paid individual and business plans; current prices and included usage are listed on Luma's official product page.

Free plan

API

yes

Open source/open weight

Linked launches

Latest launch date

September 18, 2025

Last verified

2026-07-14

Verification & Sources

Status: Verified profile
Source links: 2
Freshness: Verified July 14, 2026
Last verified: July 14, 2026
Last updated: July 14, 2026

Key source checks

Official site Demo

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What It Does

Luma Dream Machine is Luma's AI creative workspace for generating, editing, iterating, and assembling image and video assets with shared project context and creative agents.

Tool Links

Official site Official demo Latest launch profile Company profile

Launch History

AI Video Tools September 18, 2025

Luma AI launches Ray3

Luma launched Ray3 as a reasoning video model with HDR-oriented output and production workflow positioning.

Verified Free: No API: Yes Open: No

Clear use caseVideo demoCreator-friendlyBusiness-friendly

Kingy: 6.6 / 10
Demo: Not scored yet
YouTube: Not scored yet

Luma launched Ray3, a reasoning video model with HDR-oriented output and explicit production-workflow positioning, available through Dream Machine and partner or API paths (lumalabs.ai).…

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AI Video Tools January 15, 2025

Introducing Ray2

Luma released Ray2, a next-generation video generation model for realistic motion, prompt following, and production-oriented video outputs.