AI Launch Profile
Luma AI launches Ray3
Luma launched Ray3 as a reasoning video model with HDR-oriented output and production workflow positioning.
At a glance
Launch Snapshot
- Company
- Luma AI
- Launch date
- September 18, 2025
- Launch type
- Model Release
- Category
- AI Video Tools
- Audience
- Agencies, Developers, Filmmakers
- Pricing
- Available through Luma's Dream Machine platform and partner/API access paths.
- Free plan
- No
- API
- Yes
- Open weights/source
- No
Launch Context
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Verification & Sources
- Status
- Verified
- Source links
- 2
- Freshness
- Needs recheck: verified June 8, 2026
- Last verified
- June 8, 2026
- Last updated
- June 11, 2026
Key source checks
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Kingy Launch Score
6.6 / 10 · Mixed
One earned credibility score, computed from cited evidence — not a placeholder. How the Kingy Launch Score works
Why this score
- Source & verification 7.5/10 — The launch announcement plus the product page — dated, single-vendor sourcing. lumalabs.ai
- Product evidence 7.0/10 — Available through the Dream Machine platform and partner/API access paths. lumalabs.ai
- Significance & novelty 7.0/10 — A reasoning video model with HDR-oriented output and production-workflow positioning — a step past first-generation prompt-to-video. lumalabs.ai
- Traction signals not scored — insufficient sourced evidence
- Offer clarity 4.0/10 — Access paths are named but no pricing detail is documented in the record. lumalabs.ai
Evidence checked 2026-07-10
Creator Coverage Next Steps
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Kingy AI Take
Luma launched Ray3, a reasoning video model with HDR-oriented output and explicit production-workflow positioning, available through Dream Machine and partner or API paths (lumalabs.ai). Filmmakers, Agencies, and Developers pushing past first-generation prompt-to-video are the audience. The record documents no pricing detail, so scope costs and licensing directly with Luma before committing client work.
Who it is for
Professional creators, agencies, filmmakers, and developers looking for higher-end AI video generation workflows.
Traction notes
Ray3 expands the hub's AI video coverage beyond first-generation prompt-to-video launches.
Source-backed record