AI Launch Profile
Muse Image launched publicly; Muse Video was previewed rather than fully launched
Muse Image launched publicly in Meta AI; Muse Video was previewed as a coming-soon video generation experience rather than a fully available public launch.
At a glance
Launch Snapshot
- Company
- Meta
- Launch date
- July 7, 2026
- Launch type
- Model Release, New Product
- Category
- AI Image Tools, AI Models, AI Video Tools
- Audience
- AI Artists, Creators, Designers, Marketers, Small Business Owners
- Pricing
- Meta says Muse Image is free for everyday creation, with additional access through subscription plans where available; Muse Video public pricing was not announced because it is preview/coming soon.
- Free plan
- Yes
- API
- No
- Open weights/source
- No
Launch Context
Use these links to move from this record into the broader Launch Intelligence database.
Verification & Sources
- Evidence state
- Recheck due
- Source links
- 2
- Freshness
- Needs recheck: checked July 8, 2026
- Last updated
- July 8, 2026
What this evidence state means
- Definition
- The claim was previously checked, but its review window expired or a material change may have invalidated it.
- Required provenance
- The prior evidence and check date are retained, together with the expiry or change signal that triggered recheck.
- Owner
- Kingy freshness queue owner and assigned editorial reviewer
- Freshness rule
- This is already outside its freshness rule. It must not be presented as current until reviewed against current evidence.
- Disputes and corrections
- Use “Suggest a correction” on the record. Kingy editorial reviews the cited evidence, records material corrections, and changes or removes the state when it is not supported.
Key source checks
Suggest a correction
Kingy Launch Score
7.2 / 10 · Solid
One earned credibility score, computed from cited evidence — not a placeholder. How the Kingy Launch Score works
Why this score
- Source & verification 7.5/10 — The Meta AI launch post plus the dated company newsroom release — two first-party sources. ai.meta.com
- Product evidence 7.0/10 — Muse Image is live in Meta AI with free access; Muse Video is preview-only, and the record explicitly separates the two. ai.meta.com
- Significance & novelty 7.5/10 — A new image-generation model shipping publicly inside Meta AI plus a previewed video model — a major consumer-scale creative launch. about.fb.com
- Traction signals not scored — insufficient sourced evidence
- Offer clarity 6.5/10 — Free for everyday creation with additional access through subscription plans where available; Muse Video is unpriced as preview. about.fb.com
Evidence checked 2026-07-10
Creator Coverage Next Steps
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Kingy AI Take
Meta launched Muse Image publicly in Meta AI — free for everyday creation with subscription paths for more — while previewing Muse Video as a coming-soon experience (ai.meta.com). Creators, Designers, and Marketers get a consumer-scale image model now; the video model is an announcement, not a product. Keep the two separate in planning: build on Muse Image today, and treat Muse Video timing and pricing as unknown.
Who it is for
Creators, marketers, designers, small business owners, and Meta AI users who need image generation; video creators should treat Muse Video as preview/coming soon until Meta confirms availability.
Traction notes
Meta launched Muse Image into Meta AI and previewed Muse Video, but the tracker should distinguish the available image product from the preview-only video announcement.
Source list