Verified AI Launch Profile

Muse Image launched publicly; Muse Video was previewed rather than fully launched

Muse Image launched publicly in Meta AI; Muse Video was previewed as a coming-soon video generation experience rather than a fully available public launch.

At a glance

Launch Snapshot

Company
Meta
Launch date
July 7, 2026
Launch type
Model Release, New Product
Category
AI Image Tools, AI Models, AI Video Tools
Audience
AI Artists, Creators, Designers, Marketers, Small Business Owners
Pricing
Meta says Muse Image is free for everyday creation, with additional access through subscription plans where available; Muse Video public pricing was not announced because it is preview/coming soon.
Free plan
Yes
API
No
Open weights/source
No

Verification & Sources

Status
Verified
Source links
2
Freshness
Verified July 8, 2026
Last verified
July 8, 2026
Last updated
July 8, 2026

Key source checks

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Kingy Scores

Scores are editorial review signals across launch quality, demo evidence, YouTube potential, and search readiness.

Launch Score
8.8 / 10
Demo Quality
6.8 / 10
YouTube Potential
Medium

Kingy AI Take

Meta Muse is notable because Muse Image is now a public Meta AI image generation feature, while Muse Video is still a preview/coming-soon announcement that should not be treated as fully launched.

Who it is for

Creators, marketers, designers, small business owners, and Meta AI users who need image generation; video creators should treat Muse Video as preview/coming soon until Meta confirms availability.

What feels promising

Muse Image brings Meta's image generation directly into consumer Meta AI workflows, which could make AI image creation more accessible inside familiar social surfaces.

What feels unproven

Muse Video should not be treated as a fully available product launch until Meta confirms public availability, access details, and pricing.

Traction notes

Meta launched Muse Image into Meta AI and previewed Muse Video, but the tracker should distinguish the available image product from the preview-only video announcement.