Verified AI Launch Profile
Muse Image launched publicly; Muse Video was previewed rather than fully launched
Muse Image launched publicly in Meta AI; Muse Video was previewed as a coming-soon video generation experience rather than a fully available public launch.
At a glance
Launch Snapshot
- Company
- Meta
- Launch date
- July 7, 2026
- Launch type
- Model Release, New Product
- Category
- AI Image Tools, AI Models, AI Video Tools
- Audience
- AI Artists, Creators, Designers, Marketers, Small Business Owners
- Pricing
- Meta says Muse Image is free for everyday creation, with additional access through subscription plans where available; Muse Video public pricing was not announced because it is preview/coming soon.
- Free plan
- Yes
- API
- No
- Open weights/source
- No
Launch Context
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Verification & Sources
- Status
- Verified
- Source links
- 2
- Freshness
- Verified July 8, 2026
- Last verified
- July 8, 2026
- Last updated
- July 8, 2026
Key source checks
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Kingy Scores
Scores are editorial review signals across launch quality, demo evidence, YouTube potential, and search readiness.
- Launch Score
- 8.8 / 10
- Demo Quality
- 6.8 / 10
- YouTube Potential
- Medium
Creator Coverage Next Steps
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Kingy AI Take
Meta Muse is notable because Muse Image is now a public Meta AI image generation feature, while Muse Video is still a preview/coming-soon announcement that should not be treated as fully launched.
Who it is for
Creators, marketers, designers, small business owners, and Meta AI users who need image generation; video creators should treat Muse Video as preview/coming soon until Meta confirms availability.
What feels promising
Muse Image brings Meta's image generation directly into consumer Meta AI workflows, which could make AI image creation more accessible inside familiar social surfaces.
What feels unproven
Muse Video should not be treated as a fully available product launch until Meta confirms public availability, access details, and pricing.
Traction notes
Meta launched Muse Image into Meta AI and previewed Muse Video, but the tracker should distinguish the available image product from the preview-only video announcement.
Source-backed record