Leonardo.Ai’s decision to discontinue its Affiliate Program has sparked a wave of reflection among current partners, curious onlookers, and digital marketing enthusiasts. This announcement, conveyed in an official email dated Wednesday, 22 January 2025, signals the end of a chapter that many had grown to rely upon for supplemental income and strategic collaboration opportunities. In a marketplace teeming with AI-driven platforms, the end of this particular partnership arrangement carries both symbolic weight and practical consequences. Although the news is succinctly communicated, it raises questions about the future trajectory of Leonardo.Ai and how affiliates might adapt in the wake of the sunsetting date.
From the outset, the tone of the official notice is deliberately clear: the Leonardo.Ai Affiliate Program will terminate effective 31 January 2025. This clear-cut deadline is crucial for partners eager to glean last-minute commissions or funnel fresh referrals before the door closes. In essence, the timeline remains tight, preserving just a narrow window for affiliates to finalize strategies and secure whatever outstanding benefits remain. The digital marketing landscape, known for its rapid shifts, has seen similar transitions when companies decide to pivot. Yet, there is a particular gravity here, given Leonardo.Ai’s standing as a “world-leading platform.”

For existing affiliates—such as the email’s recipient, Curtis—this termination brings a dual message. On the one hand, Leonardo.Ai underscores that any conversions made before 31 January 2025 will still be honored. That promise suggests a measure of goodwill and continuity: all the eligible commissions accrued from referrals up to that cut-off date will remain intact. On the other hand, post-termination, there will be no further income generated from new referrals. This essentially places a definitive cap on potential earnings from prospective leads that might have been in the pipeline but not fully converted by the sunsetting date.
A key detail in the notice pertains to commissions for referrals made before the Program Sunsetting Date. Leonardo.Ai clarifies that affiliates will remain eligible to receive a 25% commission on the first six payments made by each referred customer within their initial six months of subscription. While this clause might appear modest, it represents a tangible lifeline for affiliates seeking to maximize revenues within the constraints of the phasing-out process. It is a last vestige of the incentives that once attracted digital marketers and influencers to the program. This arrangement—delineated in Section 3 of the platform’s Affiliate Terms—reinforces a sense of fairness, ensuring that affiliates do not abruptly lose income on referrals they have already cultivated.
Upon termination, the contract between the affiliate and Leonardo.Ai comes to an end. However, the email makes it clear that a few obligations remain in effect: namely, payment responsibilities for commissions that have already been earned. This statement alleviates any fears of abrupt monetary forfeiture. Since affiliates often rely on trust and credibility within these programs, the promise to honor financial commitments is critical. It acknowledges the collaborative spirit that existed between the platform and its marketing partners. Moreover, it leaves open the possibility that affiliates might still work with Leonardo.Ai in other capacities, even if the official Affiliate Program no longer remains on the table.
The final lines of the email reflect a bittersweet closure: “Thank you for partnering with us and for your efforts in helping us grow our world-leading platform.” Affiliates, many of whom have championed Leonardo.Ai’s offerings and steered new audiences toward it, are recognized for their role in that journey. For some, this termination will be an opportunity to explore new partnerships in the AI space; for others, it may prompt a reappraisal of their marketing strategies and content pipelines. The tone is resolute yet respectful—there is no acrimony, just a strategic decision from the company balanced by an acknowledgment of affiliates’ contributions.
One might wonder why such a successful platform would choose to end its Affiliate Program. The email itself offers no explicit rationale. It references only “careful consideration,” leaving room for speculation within the affiliate community. Some affiliates might assume the company has refined its marketing approach, shifting resources to direct campaigns or different strategic collaborations. Others might surmise that the overhead associated with managing an affiliate infrastructure has become less tenable. While the email does not expound on these possibilities, the silence inevitably heightens curiosity.
The formal tone and straightforward structure of this announcement are crucial to dissect. The subject line, “Termination of Leonardo.Ai Affiliate Program,” is unambiguous. Affiliates receiving it would have little doubt about the content within. The greeting, addressed to an individual (“Dear Curtis”), situates the communication in a personal realm, reminding affiliates that—despite the mass nature of such a bulletin—the company recognizes them as distinct contributors. Following the opening, the crucial phrase “effective 31 January 2025” signals an imminent change. By providing a clear date, the company ensures minimal ambiguity.
Within the body of the email, Leonardo.Ai reiterates the terms from its official affiliate documentation. A link to https://affiliates.leonardo.ai/terms invites partners to review the existing guidelines, presumably to clarify any lingering confusion. The reference to “Section 3 of our Affiliate Terms” about commission eligibility underscores the importance of verifying exact obligations. Affiliates who have grown familiar with these terms likely appreciate the explicit reinforcement of prior agreements. The tone is formal, but not dismissive—more aligned with a standard corporate communication that encourages compliance and clarity rather than fosters debate.

For many affiliates, the question of “what next?” looms large. Some might have built entire content schedules around driving traffic to Leonardo.Ai, while others used the affiliate relationship as an auxiliary income stream. In either case, the countdown to 31 January 2025 resonates as a time for re-evaluation. Should they intensify efforts in the remaining days to drive last-minute sign-ups? Or is it more prudent to pivot immediately to other partnerships? The email does not attempt to guide affiliates toward any transitional strategies; it only acknowledges that there may be questions. For those seeking additional information, a single contact point—marketing@leonardo.ai—is offered, albeit with a caveat: high volumes of queries may delay response times.
Affiliates who handle multiple partnerships simultaneously will likely compartmentalize this development within a broader context. In the competitive AI landscape, many platforms vie for attention. The end of the Leonardo.Ai Affiliate Program means affiliates may choose to allocate resources to alternative opportunities. Yet, the courtesy with which Leonardo.Ai has approached this termination could preserve goodwill. The amicable tone fosters a sense that, should Leonardo.Ai unveil another form of collaboration down the line, many affiliates might be open to reengage. After all, brand loyalty in the AI sphere depends heavily on trust, functionality, and fair compensation models.
In business, terminations or transitions of affiliate programs are not uncommon. Companies evolve, budgets fluctuate, and marketing strategies pivot. Nonetheless, each time an established enterprise announces such a shift, it can feel abrupt to the partners involved. Leonardo.Ai’s approach—providing a clear timeframe, honoring existing commissions, and outlining final obligations—appears measured and considerate. The emphasis on fulfilling outstanding payment obligations is particularly important, as it distinguishes a responsible wind-down from a chaotic one.
For some affiliates, the 25% commission on the first six payments for referrals remains a silver lining. Even as the sun sets on the program, there are still earnings to be collected for those who brought new customers in before 31 January 2025. In an industry sometimes marred by last-minute changes and abrupt departures, this continuity can be seen as a professional courtesy—and a testament to the collaborative spirit that has long underpinned affiliate marketing.
In summation, the email to Curtis is both direct and comprehensive. It confirms the cessation of Leonardo.Ai’s Affiliate Program while taking care to preserve existing relationships. The mention of marketing@leonardo.ai as a point of contact sets the stage for any final clarifications, though Leonardo.Ai warns of potential delays due to high volume. Overall, the tone is businesslike yet appreciative. Affiliates are reminded that their contributions mattered: “Thank you for partnering with us and for your efforts in helping us grow our world-leading platform.”
When 31 January 2025 finally arrives, it will mark the official end of a program that, for many, represented a synergy between cutting-edge AI innovation and robust marketing outreach. Affiliates who once touted the platform’s capabilities to audiences large and small will find themselves at a crossroads: to linger briefly, ensuring all eligible commissions are honored, or to forge forward and seek new horizons among other AI ventures. Regardless, the manner in which Leonardo.Ai handled this closing chapter may well leave a positive last impression.
The conversation about why it ended, how affiliates will pivot, and what Leonardo.Ai plans next remains open. For now, the main certainty is that the Affiliate Program’s days are numbered, with 31 January 2025 standing as the final checkpoint. This well-defined sunset date indicates a strategic transition for Leonardo.Ai and prompts affiliates to chart fresh courses. The future, as always, lies in adaptation—both for the platform shifting its marketing focus and for the partners who once found fertile ground in promoting Leonardo.Ai’s offerings. While the official email concludes this chapter, its respectful tone and willingness to honor remaining commissions create a measured, if poignant, farewell.